NORTH EAST, Penn.–North East Welch FCU has selected CO-OP Financial Services as its new PIN and debit processing partner.
Susan M. Maas, CEO of the $20-million North East Welch CU, said it selected CO-OP after it demonstrated how the 2,700-member institution could give its debit cardmembers an experience on par with some of the country’s biggest, most progressive financial institutions.
“After an extensive RFP process, we chose CO-OP,” said Maas. “They put the features that larger institutions provide within reach of small credit unions. The efficiencies and scale generated by CO-OP’s aggregator model will help us remain competitive without overextending our investment. CO-OP has demonstrated that it will work as a partner with us and provide great service.”
The credit union, chartered in 1953 to serve grape juice manufacturer Welch Foods, now has a community charter allowing it to serve anyone who lives, works, worships or attends school in North East or the surrounding communities.
CO-OP said its PIN and debit processing enables credit unions to easily add the “competitive, benefits-rich payments products modern members expect. Credit unions rely on CO-OP’s growing set of PIN and debit features to transform their card portfolios for the digital era. Members receive a secure, dynamic payments experience while their credit unions grow through increased transaction volume, profitability and member loyalty.”
Added Matt Kardell, chief revenue officer with CO-OP, “North East Welch Credit Union is the perfect illustration of the value consumers receive from a people-first, community-based financial institution. Our ecosystem of products and services is designed with scalability in mind, so that we can help more credit unions deliver the world-class payments tools their members expect.”