WASHINGTON—Credit Union Student Choice has released an e-book to help CUs work with Millennials.
Titled “Millennials: How Credit Unions Can Build, Strengthen, and Maintain Lasting Relationships,” the book gives extensive background information about the Millennial generation, its expectations, and how credit unions can leverage student loans and other services to form lasting connections with younger members.
The book is available here for download from the CUSO’s website.
“We are thrilled to offer this comprehensive resource to the credit union community,” said Michael Weber, chief marketing officer for Student Choice. “Over the last nine years, Student Choice has helped our client credit unions connect with nearly 80,000 young adults by delivering private education loans that make college dreams become reality or help young professionals take control of their student loan debt. Expanding on that loan and building deeper, long-term relationships is critically important to our clients. While offering a student loan solution is part of the equation, there are many other factors that credit unions must consider. We’re confident this book will impart knowledge and practical advice to all credit unions about how they can take those next steps and start connecting with the next generation of members.”
In addition to a wide-ranging overview of the unique Millennial generation, the publication also features four case studies of Student Choice client credit unions that have established successful relationships with young adults. They include:
- Altra Federal Credit Union (lowered average member age from 44 to 39 years old)
- Truity Credit Union (youth programs and college-age member packages)
- Three Rivers Federal Credit Union (technology helps drive Three River’s programs, resulting in a nearly 10% increase in younger members.)
- Northern Credit Union (lowered average age of membership by 10 years since launching its NEXT program in 2012)
The e-book is available for download at www.studentchoice.org/ebook.