MIAMI – NYMBUS reports is has introduced SmartLaunch, which it said enables financial institutions to stand up a turnkey digital brand under their existing charter in as few as 90 days.
“Built on NYMBUS’ modern SmartCoreplatform, this new model eliminates the need to undergo a conversion or hire additional staff,” the company said.
NYMBUS added that it provides all of the operational and technical resources required, including 24/7 support and targeted digital marketing and website services, so that financial institutions can quickly generate sustainable new deposits and revenue.
David Mitchell
“The race is on to capture today’s digital banking customers, but legacy technology, operational risk, and a lack of resources and expertise make it difficult for financial institutions to deliver the exceptional Amazon-like experience consumers have come to expect,” said NYMBUS President David Mitchell in a statement. “SmartLaunch accelerates the goal by removing those barriers, while also leveraging a largely untapped brand approach for engaging loyal new customers and revenue opportunities.”
According to the company, financial institutions can use their established market brand for introducing a digital bank with SmartLaunch or choose to create a separate digital-only brand that strategically targets a niche consumer audience. For example, by working with affinity partners or within specific occupational fields of membership, SmartLaunch can establish a standalone digital brand that leverages those alliances.
“Founded upon loyalty and with an advanced understanding of its clients, a digital-only brand provides substantial benefits to participating organizations by expanding digital consumer reach and cross-sell opportunities,” NYMBUS said.
“Digital banks are a profitable strategy, but NYMBUS recognized that a new model was needed to eliminate operational risk while also attracting more of today’s digital- savvy consumers,” Mitchell said. “SmartLaunch makes this all possible without needing a core conversion or hiring additional staff, and operates under the institution’s existing charter. Ours is truly a ‘sign and recline’ alternative.”
Saying it recognizes that innovation has to happen immediately for financial institutions to compete and stay relevant, NYMBUS saod ot designed SmartLaunch as a low-risk digital brand alternative that can be up and running in record time to affordably accelerate business growth.
The company said key products and resources provided include:
- Fulloutsourcedoperationsforaccountopening,checkingandsavings accounts
- Debit card issue and management
- AML/BSA compliance
- Complete digital marketing support
- 24/7/365 support