SEATAC, Wash./TIGARD, Ore.–Strategic Link — the Northwest Credit Union Association’s wholly owned subsidiary — announced the addition of Zipwhip, a business messaging provider that allows businesses to use existing communications infrastructure to send and receive text messages, to its select roster of betaSpace technology solution providers.
Zipwhip’s cloud texting platform enables credit unions to send and receive text messages for existing landline or toll-free phone numbers. Business communication is done directly through Zipwhip’s web, desktop, and smartphone applications, which push texts to consumers’ default messaging app on their mobile phones, according to StrategicLink.
“We are firmly committed to helping credit unions take the lead in fintech, leveraging emerging technologies to drive efficiencies and ultimately better serve their members,” said Denise Gabel, Chief Operating Officer of the Northwest Credit Union Association. “With Zipwhip now part of the betaSpace incubator, we’re helping Northwest credit unions address the growing demand for text messaging to connect with their members.”
“We’re thrilled to partner with NWCUA and honored to be part of the betaSpace program,” said John Lauer, Zipwhip CEO and co-founder. “Texting is so ingrained into our daily communication that credit unions should support it on their main member support lines. A mobile-first strategy which leverages SMS is essential to foster immediate two-way communication and deliver a great member experience.”