PHOENIX –– Mobile Strategy Partners LLC (MSP), a provider of strategic and technical advisory solutions, has released MSP Mobile Switch Assist, which enables financial institutions’ consumers to easily switch existing bill payments and direct deposit on their mobile device through ClickSWITCH, it said.
MSP Mobile Switch Assist is designed to help financial institutions switch “on-the-go” customers faster to become that customer’s primary financial institution, according to the company. If a new customer has not yet switched over their existing bill payments or direct deposit, MSP Mobile Switch Assist prompts them via text or email to switch on their mobile device. MSP Mobile Switch Assist gathers all of the information needed to switch each biller and direct deposit with minimal data entry from the user, and then data is sent to ClickSWITCH to automate the account switching process.
Financial institutions can leverage MSP Mobile Switch Assist to run SMS or email campaigns reminding customers that ClickSWITCH is available and the benefits of switching. Encouraging customers to make the switch mitigates the threat of new accounts becoming dormant and unprofitable, it said.