DAYTON, Ohio – Mill City Credit Union, a $326-million credit union based in Minnetonka, Minn., has selected MarketMatch as a marketing partner to accomplish a major market research, brand awareness and membership growth campaign project for 2017.
Mill City, formerly General Mills Federal Credit Union, in October 2014 expanded their existing field of membership to not just employees, retirees and family members of General Mills, Inc., but also to serve Hennepin, Carver, McLeod, Meeker and Wright counties in the Minneapolis/St. Paul metropolitan area. Mill City Credit Union maintains three branch locations and a drive-up service center in the Minneapolis/St. Paul area.
MarketMatch has been retained to develop a broad-based membership growth and referral campaign targeted at growing Mill City’s membership within the communities of the five-county area.
“Mill City is excited to be working with MarketMatch to better understand our brand awareness in the communities we now serve and match a campaign to fit,” said Missy Mound, Vice President of Lending at Mill City Credit Union. “We selected MarketMatch because they specialize in the financial marketplace and bring the strategic and creative abilities to the table to execute this project.”
With the project currently underway, both Mill City and MarketMatch expect a campaign launch in Q2 2017.