PONTIAC, Mich.–Michigan Legacy Credit Union here saidi t has entered into a multi-year agreement with Los Angeles-based FCTI to provide on-screen marketing to MLCU cardholders at ATMs placed in 7-Eleven locations throughout the United States.
“The agreement provides Michigan Legacy Credit Union the ability to deliver custom branded messages including targeted campaigns to their cardholders through the Screen Upgrade feature of FCTI’s Marketing and Branding Application ATM program,” the company said. “The Screen Upgrade (SU) campaign setup includes the ability to target by location and other factors and campaign start and end dates, as well as the capability to run multiple campaigns at once.”
SU screens are delivered throughout the ATM transaction, allowing the combination of multiple screens and topper to create a story for the cardholder that culminates in the final processing screen and printed receipt, according to FCTI.
“This partnership will lead to better communication with our owners that don’t bank in a traditional way. Michigan Legacy Credit Union strives to offer its owners the very best in remote banking services, and I feel this is an excellent product to provide the next level of service,” said Carma Peters, CEO of Michigan Legacy CU, in a statement. “Unlike traditional branding, FCTI’s program allows us the opportunity to present our customized brand as well as dynamic messaging to our cardholders on an ATM outside of our branch network.”
“FCTI’s MBA program affords a unique opportunity for banks and credit unions to generate greater awareness of brand, products, and services – utilizing technologies not available at other ATMs,” said Robel Gugsa, CEO for FCTI, in a statement. “We are very excited to be working with Michigan Legacy Credit Union to expand their marketing toolbox with a package of flexible and dynamic tools to better reach their ATM users.”