Members of 5 CUs are Winners in CU Student Choice’s ‘Lend Your Voice’ Campaign

WASHINGTON–Credit Union Student Choice, a provider of higher education financing solutions to America’s credit unions, said it recently finalized its fourth annual “Lend Your Voice” campaign, which invites Student Choice borrowers to share how an education loan from their credit union has impacted their lives.

Nearly 75 borrowers have shared their inspiring stories over the past four years, all of which can be viewed at www.lendyourvoicetostudentchoice.org.

“These borrower stories reinforce that, when done responsibly, a student loan can be one of the most life-empowering loans a credit union can make,” said Michael Weber, chief marketing officer of Credit Union Student Choice. “We have heard from first-generation college attendees, non-traditional students, and graduates who are doing amazing, meaningful work in their communities. The common thread throughout the stories is that these individuals would not have been able to attain their dreams of higher education without the help and ongoing support they’ve received from their credit union.”

Additionally, Student Choice said it made donations to the five credit unions whose members contributed the most stories during the campaign. The winning credit unions are encouraged to use these funds in support of youth financial literacy efforts or scholarship programs.

This year’s recipients are:

  • 1st place ($2,500): KEMBA Financial Credit Union (Gahanna, Ohio)
  • 2nd place ($2,000): Directions Credit Union (Sylvania, Ohio)
  • 3rd place ($1,500): UMassFive College Credit Union (Hadley, Mass.)
  • 4th place ($1,000): Northern Federal Credit Union (Watertown, N.Y.)
  • 5th place ($500): ARC Federal Credit Union (Altoona, Penn.)
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Copyright Year: 2026
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URL: https://cuto-admin.flux5.ccplatform.net/THE-market/Members-of-5-CUs-are-Winners-in-CU-Student-Choice-s-Lend-Your-Voice-Campaign