PLANO, Texas–Credit union members will once again have the opportunity during February to “show the love.”
Catalyst Corporate reported it will again present the “Capture My Heart” promotion from Feb. 7-14, in conjunction with Valentine’s Day. That campaign encourages members to draw a heart on each check deposited through Mobile Capture. By doing so, members become eligible to win a $100 gift card.
This is the third year Catalyst Corporate has produced the Valentine-themed marketing campaign, with the ultimate goal of helping credit unions boost awareness and usage of their mobile deposit service offerings, the corporate said.
Catalyst Corporate said it will provide credit unions with customizable materials that support the campaign including mailers, postcards and posters. Catalyst Corporate will also provide a $100 gift card to each participating credit union to award to a randomly-selected winner.
In 2016, two-dozen credit unions and hundreds of their members participated in the campaign. Credit unions reported a boost in awareness and enrollment in their Mobile Capture programs, according to Terry Young, Catalyst Corporate’s vice president of marketing and communications.
Currently, 90 credit unions are using the Mobile Capture service through Catalyst Corporate. The Mobile Capture product allows credit union members to deposit checks anywhere, anytime using smart mobile devices.
For info: contactus@catalystcorp.org.