Mastercard, Eataly Partner on Integrated Payments App
PURCHASE, N.Y.—Mastercard and Eataly have announced a new partnership to roll out the Eataly Pay app—integrated with Masterpass to enable multichannel, fast, simple and safe payments made at restaurant tables, according to the company.
“The digital revolution is changing our lives and our world.” explained Michele Centemero, country manager Mastercard Italy. “Mobile solutions are a key driver for this revolution. Paying though an app is transforming the consumer experience and enabling innovative solutions.”
Eataly Pay, developed by Eataly together with Mastercard, was tested for the first time in the Eataly Smeraldo store in Milan. The app allows diners to pay the bill through their smartphones seamlessly. Once the order is placed, the waiter sends it directly to the kitchen, and the customers are given a summary receipt that can be inserted into the app to finalize the payment. The order is always updated in real time and can be consulted at any time through the app.
Eataly Pay is available both for iOS and Android phones and integrates Masterpass, which speeds up the final payment process without requiring customers to enter their credentials and their card details every time they need to make a purchase. Card details – of any payment network – can be entered just once in the app and stored in one safe place, Mastercard explained.