DENVER–A new book titled “The Soulful Experience: Take Your Company from So-So to Soulful and Exceed the Expectations of Your Customers – and Employees” written by marketing executive Diane P. Ferraro, provides practical marketing, leadership, company culture and general business advice.
This business book is fast-paced and can be read on a short flight or in an evening, and is intended for CEOs, entrepreneurs, managers and aspiring leaders of small, mid-sized and family-run companies.
“The Soulful Experience”is now available on Amazon and Barnes & Noble for $11.95.
The target audience for The Soulful Experience is time-strapped small business owners and managers who are ready to make a change and not only keep their organization afloat, but see it rise with the tide along with improved revenue and profits.
“Nearly every entrepreneur and small business owner I know speaks of the internet effect and is worried about the future of retail.” stated Diane P. Ferraro, author of ‘The Soulful Experience.’ “The same concern is heard not only from retailers but from ‘mom & pop’ bakeries, salons, restaurants and other service providers who see national chains encroaching on their territory with unbeatable discounts, a huge team of low-paid employees and extended store hours. Combine these real fears with the possibility of a trade war with China, and business owners might want to bury their heads in the sand. This easy-to-read book will give confidence to leaders of small and mid-sized organizations and encourage them to get back in the game, focus on what they do best, and take their brand experience to new heights.”
To request a review copy of “The Soulful Experience”, please submit completed form or email diane (@) thesoulfulexperience.com. Please include the name of your news organization or publication with your request.
The author, Diane P. Ferraro, has over 20 years of senior-level marketing and branding experience in fine jewelry, wedding services, retail and educational products. Her passion is working with entrepreneurs and leaders at small, mid-size and start-up businesses, and setting them up for long-term success. The ultimate goal is to “get the win” when competing with big boxes, national chains and internet giants and create a Soulful Experience that customers – and employees – will love.