AUSTIN, Texas – Malauzai Software, a provider of mobile and Internet banking SmartApps for community financial institutions, said it ended 2015 on a high note, clocking in a record number of financial institutions that now use its mobile banking solutions. As part of this positive trend, Malauzai said its bank and credit union customers also experienced strong growth, witnessing an average expansion of more than 30% in terms of active number of mobile bankers.
“It has been a banner year for digital banking overall,” said Tom Shen, CEO of Malauzai. “The company is in a strong position to leverage the huge opportunities that await us in the coming year. We believe that we have the right solution set and are excited and energized to see how far we can grow in 2016.”
Leading the way for key metrics, the total number of downloads for Malauzai’s mobile banking SmartApps in Google Play and the Apple App Store surpassed one million end-user downloads. At year end, more than 400 community financial institutions used the Malauzai solution across consumer, business and employee facing applications, the company said.
Malauzai said continues to see an increasing number of banks and credit unions deploy more than one solution, many now leveraging its entire digital platform. The company attributes this to financial institutions’ growing desire to provide consumers and businesses the same mobile app and infrastructure, from mobile to Internet, which leads to cost savings for the institution and creates a consistent look for all users and across devices.
“The most exciting development in 2015 was cross-channel analysis,” says Robb Gaynor, chief product officer for Malauzai. “We are now able to study and compare consumer or businesses behavior on mobile and Internet. The insights we are gaining are huge and are helping to drive the direction of future roadmap plans”.