MUSKEGO, Wis. – InterLutions, Corporate Central Credit Union’s wholly owned CUSO, has launched a national advertising campaign to promote its new collaborative credit union healthcare solution, called I-Care.
“This campaign reveals how the power of collaboration through I-Care helps credit unions provide better healthcare at a lower cost to their employees,” said Chris Felton, chairman of InterLutions and president/CEO of Corporate Central Credit Union in a statement. “Together with participating I-Care credit unions, we are spreading the word about how I-Care not only solves the healthcare challenges we all face, but also strengthens the credit union movement as a whole.”
Designed to introduce what it called a “revolutionary group medical program” to credit unions nationwide, the I-Care campaign will run online on CUToday.info and across other print, digital and social media outlets. The campaign kicked off with a series of postcards mailed to CEOs, CFOs and VPs of HR at credit unions with 75 or more employees. A minimum of 50 employees need to choose I-Care coverage in order for any credit union to qualify.
“I-Care was established in early 2016 as a credit union-driven collaborative initiative to take control of the increasing healthcare challenges and provide affordable, sustainable coverage for credit unions,” InterLutions said. “I-Care was developed by credit unions for credit unions. This innovative solution reduces the volatility and expense of health insurance by pooling risk among participating credit unions. I-Care provides credit unions with the flexibility to choose from multiple networks. Each credit union can individually customize their own unique plan design and structure it to best meet the needs of their employees.”
InterLutions added that whether credit unions are fully insured or self-insured, I-Care provides a unique alternative, in the spirit of cooperation, that combines deeper analytics with a variety of risk management strategies that lead to significant savings.
The I-Care campaign was created by Credit Union Story, a Milwaukee-based marketing and advertising agency that specializes in credit unions.