ST. LOUIS–The real secret to a successful, long-term card program? There is no one secret, according to a new white paper from Elan.
“The foundation for a successful long-term credit card program requires focus on multiple cardmember servicing qualities,” the white paper reports. “These elements include a learning-centric servicing organization, adaptive underwriting solutions, efficiently designed servicing operations, and a focus on minimizing cardmember disruptions. When a credit union manages these four elements together it enables them t provide high quality service for their cardmembers, creating a lasting, profitable relationship.”
The white paper explores each of those elements in greater detail, including further exploring adaptive underwriting, minimizing cardholder impacts, and additional financial issues.
For information: www.cupartnership.com or 800-223-7009.