HAUPPAUGUE, N.Y.—GrooveCar, a provider of automotive lending services to credit unions, has launched an “Everything Automotive April Auto Sales Event” that will run through April 26, 2015.
“The Everything Automotive program provides credit unions with the ability to reach its members through an automotive buying resource loaded with features to drive business to dealerships and increase member business with credit unions,” the company said, adding that the Auto Sales Event offers pricing for new vehicles at $1 over invoice price and a $300 off the best deal on a pre-owned.
“GrooveCar is the catalyst that brings the credit union member to the dealership showroom. The promise of an excellent opportunity to purchase a vehicle while also benefiting from a superb financing rate, from one of the participating credit unions, is what the sale is all about,” said SVP Frank Rinaudo, in a statement. “Credit union members look forward to the program as they benefit from a combination of great vehicle pricing from participating dealers and loan rates from their credit unions. The sale continues to grow in popularity each year.
“A lot of excitement goes into this sale with targeted cross promotions through multiple channels to really drive the message home,” added Rinaudo. The April Auto Sales Event incorporates the online buying tools, vehicle pricing research and targeted marketing programs provided to the credit unions. Designed for easy launch by credit unions, the April Auto Sales Event is a much anticipated bi-annual program.
GrooveCar said it provides important automotive research and purchasing programs, a great tool for credit unions to provide its members.
“Our Everything Automotive takes into account the changing needs of credit union members putting them in the driver’s seat of both a vehicle and their finances. Everything Automotive creates a smooth auto buying experience,” said Robert O’Hara, vice president of strategic alliances.
For info: www.groovecarinc.com.