HAUPPAUGE, N.Y.—GrooveCar, the nation’s leading online auto buying resource for credit unions, said it has released a new marketing program for its partners. The online platform provides the tools to capture member interest while providing a channel for the credit union to remain relevant throughout the car buying journey. The newest installment of marketing collateral materials further demonstrates this commitment to its partners, the company said.
“Each year GrooveCar releases a new package of materials for print and digital applications. For 2017, there will be three new campaigns to choose from. The message and graphics for each campaign are designed to complement the credit union’s current marketing strategies,” said Eric Budzinski, AVP Marketing, GrooveCar Inc.
According to the company, the focus is to create a message that will provide a shelf life that can remain fresh during the promotional time-period, along with seasonal updates throughout the year. For 2017, the program was designed to support the member’s quest for mobile access, taking advantage of the all the tools available directly from the palm of their hand, GrooveCar said.
The product-specific campaign includes an emphasis on the great rates credit unions offer members, while also promoting education. GrooveCar said the tools on the website include a refinance calculator, promotional incentive page, a new market value pricing tool and a trade-in value calculator.
“These finance tools not only provide answers to the burning financial questions members seek, they are also sources of lead generation for the credit union,” Budzinski added.
Marketing collateral provided to credit union partners are designed for use across all channels, including a mobile first design strategy, GrooveCar said. Included in the new program is a just released training video covering all aspects of the website for members, digital banners ads for the website, seasonal newsletter, statement insert, flyers and seasonal promotional messaging. The package is customized to showcase the credit union’s branding.