HAUPPAUGE, N.Y.— GrooveCar announced it is partnering with CAP COM FCU, Albany, N.Y.
The credit union serves over 128,000 members with assets of more than $1 billion.
“CAP COM is one of the largest credit unions in upstate New York serving a robust area with members spread throughout a diverse region. Our approach to serving members includes a fully customized platform to meet their auto-buying needs,” explained Robert O’Hara, vice president of strategic alliances, GrooveCar.
“The GrooveCar resource provides credit unions with the ability to serve members with pertinent information needed to complete the car-buying process. Industry data has found when it comes to member engagement, 97% of car buying begins online over an average of four months,” said O’Hara. “The goal of the program is to capture more loans by connecting with members during the research phase of the car purchasing cycle. The program ensures credit unions’ messaging will be present during every step of the car-buying journey.”
Providing members with a resource specific to their needs with a large selection of regional inventory and leveraging dealership relationships, was a priority for CAP COM, the CU explained.
“Over the years, we’ve established great partnerships with local dealers. GrooveCar allows us to leverage those relationships for our members in a way that is more convenient. They can shop multiple dealers from the comfort of home to find the right vehicle and still take advantage of preferred pricing as well as the guidance of CAP COM’s car-buying experts,” said Cliff Carignan, CAP COM director of lending.
GrooveCar said it worked with CAP COM to customize all aspects of the program, including combining members’ desire for a new or pre-owned vehicle and matching it with available local inventory, special credit union pricing and offers from the credit union’s preferred dealer network. GrooveCar’s platform combines the power of digital and traditional marketing programs along with sales strategies to optimize the member experience while capturing more loans for their credit union partners, GrooveCar said.