HAUPPAUGUE, N.Y. –GrooveCar Direct, the leading auto buying resource for CUs, said it has entered into a partnership with Priority One Credit Union in South Pasadena, Calif.
“Our program provides credit unions with the tools to grow from within. GrooveCar’s Everything Automotive offers members of credit unions access to: Research and comparison tools, millions of vehicles displayed on- site, build-out features, virtual test drive, car values, history reports and payment calculators,” stated Robert O’Hara, Vice President of Strategic Alliances, GrooveCar.
“GrooveCar provided us with the resources necessary to facilitate an increase in our auto buying portfolios specifically with our existing members. We can use the auto buying data to connect to our members while assisting them with loan options before they visit the dealership,” explained Daniel Ballesteros, Marketing Manager, Priority One Credit Union, adding, “The process of getting the program started with GrooveCar was very seamless and we received positive feedback right away from our members.”
The company said that credit unions gain access to valuable data that connects them with their auto buying members before they visit the dealerships via online buying tools and targeted marketing programs by GrooveCar.
For info: www.groovecarinc.com.