NEW YORK– Glia, a provider of customer interaction technology, said it has entered into a partnership with CU*Answers to “unify member interactions within its digital banking platform.”
According to the company, the partnership will provide credit unions with the ChannelLess tools needed to drive efficiencies, loyalty and conversions.
“By integrating Glia’s technology into CU*Answers’ It’s Me 247 Online Banking solution, credit unions can meet members where they are and then seamlessly transition across interaction channels, including phone calls, digital messaging, chatbots, video chats and SMS, without ever losing context or data,” stated Glia, which said it empowers credit unions to more effectively personalize member interactions while saving valuable agent time.
ICCU Goes First
The company said Illinois Community Credit Union (ICCU) was the first CU*Answers credit union to leverage Glia within the online banking platform.
“One of the lessons that we learned when looking to CU*Answers as our core provider was that we needed to really simplify our tech—to get everything in one place,” said Adam Ferguson, VP-operations at ICCU. “There just isn’t the bandwidth or resources to develop expertise in all these different platforms. We could execute all of our modernization, from chat to AI, on a single platform with Glia. By integrating Glia into their solutions, CU*Answers can offer a simple, long-term solution to their institutions in a more cost effective way.”
‘Unified Interaction’
Added Dan Michaeli, CEO and co-founder of Glia, "We are proud to partner with CU*Answers, bringing our advanced unified interaction capabilities to enhance member support in this always-on environment. Integrating our platform within the CU*Answers online banking platform enables their credit union community to quickly and easily leverage our modern member interaction technology to overcome context gaps, strengthen member relationships and create a competitive advantage."
CUSO Launched
In 2023, Glia announced the launch of its own CUSO, focused on member service solutions, with the company saying it selected a diverse group of credit union clients to invest and form part of an advisory committee.