PURCHASE, N.Y.—Mastercard is introducing a voice skill for smart speakers. The company is calling it the “Priceless Experiences Skill.”
“With 75% of U.S. households expected to own at least one smart speaker by 2020, and with 74% of Americans prioritizing experiences over products, Mastercard has developed the skill as a go-to resource for unique experiences in your home city or while traveling,” the company said.
The skill, which will be available this summer, will allow users to hear about a wide variety of experiences available in cities including New York, Miami, Los Angeles, Boston and Chicago, simply by asking their speaker to “Open Priceless Experiences.” Content for cities outside the U.S. is expected in 2020.
“Voice is the next frontier of search and retail. Sound—and in this case the Priceless Experiences skill marked by the Mastercard sonic brand—is a powerful way for us to create a culturally-relevant and emotional connection with consumers,” said Raja Rajamannar, chief marketing and communications officer, Mastercard.
“The digital age continues to transform the way we live, shop and pay—hundreds of millions of people are already using smart speakers, and voice shopping alone is set to hit $40 billion by 2022,” the company said.