BROOKFIELD, Wis.–Fiserv has been named to the list of the World’s Most Innovative Companies by Fast Company, marking the second consecutive year Fiserv has been so recognized.
The World’s Most Innovative Companies 2022 honors businesses that are making the biggest impact on their industries and culture as a whole – ultimately thriving in today’s ever-changing world. Fiserv said it was recognized for its “innovative suite of omnichannel commerce capabilities” delivered through Carat.
“Shifting consumer habits and rapid adoption of new technologies are transforming how consumers engage with businesses,” Fiserv said. “Carat helps businesses lean into this transformation and build more engaging experiences by connecting commerce across digital and physical settings.”
Digital Examples
According to Fiserv, examples include:
- Digitizing the Fan Experience. “In 2021 the NBA Champion Milwaukee Bucks worked with Fiserv to activate new purchasing experiences including digital ordering and touchless fulfillment throughout their venue. This included in-app ordering, integrated loyalty, digital communication, self-serve kiosks, and touchless pickup and fulfillment of concession orders, allowing fans to spend less time in line and more time watching the game.”
- Connecting Digital and Physical at the Pump. “Through pioneering projects with Amazon and Google Pay, Fiserv is enabling digital purchasing experiences at thousands of gas stations via a first-of-its-kind voice commerce experience through Amazon Alexa, and a contactless payment capability that allows consumers to utilize Google Pay to digitally pay by scanning a QR code.”
- Making Digital Commerce Hyperlocal. “As the economy reopened post-pandemic, businesses with a large physical footprint were challenged with bringing more customers back to brick-and-mortar locations. By helping businesses like Adidas understand exactly where their customers are in proximity to physical stores, Fiserv is enabling businesses to deliver engaging digital experiences to customers within a localized area.”
‘Fluid & Multifaceted’
“Commerce has become a fluid, multifaceted journey that encompasses all channels, devices and payment options. Consumers are empowered with more information and access than ever before, and have the tools to find and buy whatever they want, whenever and however they prefer – in‑person, online, through a mobile app, and even with their voice,” said Suzan Kereere, head of Global Business Solutions at Fiserv. “We are proud to have earned this recognition for enabling our clients to innovate and successfully serve their customers.”