ST. PETERSBURG, Fla.–— PSCU/Co-op Solutions has announced the final keynote speaker and panel participants for its Member Forum 2024, set for April 10-12 in San Antonio at the JW Marriott San Antonio Hill Country Resort & Spa.
Melissa Proctor, EVP and chief marketing officer of the NBA’s Atlanta Hawks and State Farm Arena, will share stories from her trailblazing career, providing powerful strategies to help attendees define guiding principles, navigate high-stakes decisions and achieve success.
“Though Proctor never played basketball herself, it was a passion that drove her to pursue an unconventional path that began with her job as the first ball girl for the NBA’s Miami Heat and eventually led to her current position,” the company said.
Proctor was recognized with Adweek’s 2021 CMO Award, Sports Business Journal’s 2020 class of Forty Under 40 and Atlanta Magazine’s 2018 list of Women Making a Mark, among other accolades, Proctor is also the author of the bestselling book, “From Ball Girl to CMO.”
CU Executive Panel
Financial services veteran Mark Sievewright, founder of Sievewright & Associates, an SRM company, will return as moderator of the Credit Union Executive Panel.
“The financial services industry continues to experience rapid transformation fueled by consolidation, advances in technology, intensifying competition, the evolution of money movement and changes in consumer demographics, attitudes and behaviors,” PSCU/Co-op Solution stated. “This year’s panel will explore the nature and implications of these changes, as well as the benefits of the combination of PSCU and Co-op Solutions.”
Panel participants, who are all board members of the combined organization, will include:
- Dennis Devine, president and CEO, Alliant Credit Union
- Maria Martinez, president and CEO of Border Federal Credit Union
- Rudy Pereira, president and CEO, Premier America Credit Union
- Cathie Tierney, president and CEO of Community First Credit Union
Payments Panel
PSCU/Co-op Solutions said it has also finalized the lineup for its Payments Panel, which will focus on topics and trends taking shape across payments and the financial services industry. Hosted by PSCU/Co-op Solutions EVP, Chief Growth Officer Brian Scott, the panel will feature Karen Webster, CEO of PYMNTS.com, and Denise Stevens, EVP, chief product officer of PSCU/Co-op Solutions.
“These speakers join an already impressive group previously announced for Member Forum 2024,” PSCU/Co-op Solutions said. “The highly anticipated event is rounded out by nearly 20 breakout sessions designed to provide attendees with timely insights and thought leadership from industry experts on trending topics, as well as the Solution Showcase, which will include interactive demonstrations of PSCU/Co-op Solutions’ innovative product and solution portfolio.”
Closing Party
The closing party for Member Forum 2024 will be headlined by multi-platinum recording artist and award-winning country singer/songwriter Chris Janson, a “live legacy in the making” according to Rolling Stone. He will perform some of his greatest hits, including “Buy Me a Boat” and “Good Vibes.”
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