BIRMINGHAM, Ala.– EPL, Inc., a software development company serving credit unions nationwide, has unveiled a new corporate logo. The company called it the most significant change to its brand identity system in the last five years. The refreshed logo is a symbolic mile marker on the road to transformation EPL has travelled since receiving a majority equity investment from Dedagroup in early 2015, EPL said.
“Our refreshed logo is the result of countless hours of exploration, organizational introspection and stakeholder participation,” said Robin Kolvek, interim chief executive officer at EPL. “The new design is a modern representation of the company’s upward trajectory, and speaks to our unwavering commitment to relentless innovation, dedication to providing the highest levels of customer service and close adherence to the three core tenets that drive and define EPL – Evolve. Perform. Lead.”
According to EPL, the new logo better reflects the company’s forward-looking vision and innovative aspirations, pursued constantly by a team devoted to developing viable, affordable and advanced software solutions that improve customer profitability and enhance the user and member experience. The humble, yet confident typography and inherently approachable color palette pay homage to the first-class products and service EPL provides to each of its customers, EPL said.
“Following Dedagoup’s investment in EPL, we began a company-wide transformation to align our operations, culture and software development strategy with our new partner’s,” said Rhiannon Stone, vice president of solutions delivery at EPL. “The new EPL logo captures the accelerated course we have charted together toward the realization of industry-leading technologies delivered alongside unrivaled customer service.”
EPL said the circular design of the logo’s mark points to the global perspective and resources brought to EPL by Dedagroup, while telling a deeper and more meaningful story. It is comprised of three elements that represent the tenets defined in the company’s acronymic name – Evolve. Perform. Lead. – which are organized in a manner that empowers the viewer to visualize each individual letter of EPL within the circular mark itself.