WASHINGTON –DigitalMailer is celebrating its Crystal Anniversary this year, which it is describing as a “decade and a half of providing the financial community with digital services that help credit unions and banks deepen customer/member relations and drive profitability.”
“We started in 2000 as a single-product company – offering something ‘new’ – electronic statements,” said Ron Daly, chairman and Founder of DigitalMailer. “Back then, commercial use of the Internet was new, too; you had to use a dial-up modem, which was the slowest connection you could imagine. But I kept thinking, if we could capture the power of the web, we could offer a service that would help financial institutions cut costs and enhance customer service by replacing mailed paper statements with those that were electronic.”
While the company said banks and credit unions initially had a somewhat tepid response to eStatements, 50 clients had adopted the program by the end of the first five years. By 10 years, that figure grew to 180 clients, with DigitalMailer delivering 15.9 million eStatements. In 2014, the firm averaged nearly nine-million eStatements a year, reaching 8.6 million consumers. Also in 2014, DigitalMailer said it sent 23.8 million email messages to 2.97 million unique email addresses on behalf of 103 financial institutions in 3,631 separate email campaigns.
“For the past15 years, we’ve helped the marketplace transition from paper to electronic communications,” Daly said. “Now we’re helping the marketplace transition from electronic to mobile. To succeed today, institutions need to start thinking in terms of an integrated approach to customer interaction.”