SAN ANTONIO—Micah Parsons, a linebacker for the Dallas Cowboys and 2021 NFL Defensive Rookie of the Year, has signed a deal with SWBC to be the company’s spokesperson and brand ambassador.
The company said Parsons fits well within its organization, citing his commitment to excellence on and off the field.
“That resonates with the company’s mission of providing customized financial and insurance solutions through a winning combination of world-class service and revolutionary technology for its customers,” SWBC said.
Added said Charlie Amato, SWBC chairman and co-founder, “Micah is an exceptionally talented young man. When he’s not on defense, he’s making a difference in his community. SWBC is in all 50 states, and as a native of Harrisburg, Pa., and graduate of Penn State, Micah will help inspire individuals and businesses to achieve their financial goals through our partnership.”
Multiple Channels
As part of a two-year agreement, Parsons will be featured across multiple media channels, including social, TV, radio, and digital.
“Micah's career is just getting started, and we are excited to have him on board for what we know will be a successful journey,” said Gary Dudley, SWBC president and co-founder. “We look forward to his support of our financial products and services for individuals, businesses, and financial institutions.”
Areas of Focus
As part of the deal, Parsons will focus his attention on three lines of business – SWBC Mortgage, SWBC Professional Employer Organization, and SWBC Financial Institution Group.
“I am thrilled to join the SWBC team. Not only do they help customers tackle their financial goals, but they are also very generous to the communities where they live and work,” said Parsons.
Other Pro Athlete Spokespersons
Parsons is the first NFL player to represent SWBC. Becky Hammon, 2022 WNBA Champion (Coach – Las Vegas Aces), and Tony Parker, four-time NBA champion and 2023 Basketball Hall of Fame inductee, previously served as SWBC spokespersons, the company noted.