CHARLOTTE, N.C.–Credit Union Cultivator, a web-based platform that analyzes existing credit union member information with a wide range of outside data, has been launched.
“With the completion of a successful pilot program with multiple credit unions, the platform is now open to all credit unions seeking state-of-the-art growth tools,” the company said in a statement. “Featuring data analysis with built-in marketing outreach mechanisms, Cultivator combines MCIF-like services and advanced data analytic capabilities into a dynamic dashboard that delivers actionable targets for growth in existing households and well beyond.”
The company added that with Cultivator's pre-defined queries it is possible to launch a great variety of campaigns to serve the needs of the credit union and its members.
“Cultivator is core-processor-agnostic, and interfaces directly with popular email providers, such as Constant Contact, SendGrid and MailChimp,” the company said. “Cultivator requires a minimal installation footprint, and typically can be installed in a matter of a few days. While allowing the exploration of a credit union's existing data, and the discovery of previously unknown insights to member behavior, Cultivator also preserves members' privacy and does not host member data. Finally, unlike other competing services, Cultivator is scaled and priced to be affordable for credit unions of virtually any size. Confident in its ability to produce results, the solution does not require long term agreements with its client credit unions.”
"Credit Union Cultivator has been designed from inception to allow credit unions to compete in a cost-effective manner in the world of expensive big-data solutions,” said company President Rafael A. Duluc.