MUSKEGO, Wis. –– Corporate Central Credit Union has created a video is said is designed to call attention to the credit union movement’s significance by focusing on the people-helping-people mission of credit unions nationwide.
Through exploration of the meaning of success, the video creates awareness of the favorable impact that credit unions have on members’ overall prosperity, while adding to the movement’s already-robust momentum, Corporate Central said.
“We get asked all the time about our role in the credit union movement,” said Chris Felton, Corporate Central President and CEO. “With this video, we celebrate not only the credit union industry’s positive impact on people’s lives, but also Corporate Central’s passion to help credit unions across the country continue delivery of that impact on an even greater scale. Ideally, credit union management will share this video with their staff to help define and invigorate the purpose behind their work.”
Debuted at Corporate Central’s 2017 annual meeting earlier this month, the video’s powerful imagery and dramatic voiceover inspires conversation about what success really means, according to Corporate Centrral. The video was created by Credit Union Story, a Milwaukee-based advertising agency specializing in credit union marketing.
The video can be found here.