SAVAGE MILLS, Md.–With the vast majority of consumers and even members still confused about how credit unions can help them, Cooke Consulting Solutions has launched a new public relations course, Mission: Influence.
According to the company, the intensive six-week, 90-minute a week course will be available in-person or virtually and offers a crash course covering everything from how to share a story effectively and engage the media to the basics of handling a PR crisis.
Sarah Cooke, principal of Cooke Consulting, said she will be joined by virtual guest speakers who work in and around the business, from journalists to credit union leaders. There will also be homework to review in the next class. Upon completion of the entire course, including the homework, Cooke Consulting Solutions said it will provide certification. “I’ve heard countless stories of credit unions working to provide a leg up to recently incarcerated people and how business partners help credit unions serve more members with less-than-perfect credit, or even no credit, after they’ve been turned down by a megabank,” said Cooke. “Credit unions and the business partners that help them to better serve members are doing incredible work toward providing access to life-changing services. We need to share those stories with relevant media outlets regularly and effectively to remain relevant.
“We’re doing the great work. Now let’s make sure the world knows it by understanding why PR is critical to your business growth,” Cooke said. “Learn how to handle interviews and crisis scenarios, so your organization is prepared. And if you’re local, come in-person to the beautiful, Historic Savage Mill, Md., where we’ll host Happy Hours after the course for extra networking.”
The sessions will run each Thursday starting at 4 pm ET from Sept. 1 through Oct. 6
For info: Cooke Consulting Solutions.