LIVONIA, Mich.–The CUSO CU Solutions Group (CUSG) and Boston-based NestReady, which offers integrated software platforms that bridge the gaps between consumers, mortgage lenders and real estate professionals,said they have developed a new partnership that gives CUSG the exclusive rights in the credit union association space to NestReady solutions. As part of the agreement, CUSG said it is also investing in NestReady, and will expand and enhance the delivery of NestReady solutions to credit unions.
“NestReady offers full, end-to-end solutions for every aspect of the home buying experience and can be seamlessly integrated into a credit unions mortgage lending process,” the organizations said. “Benefits for credit unions include earlier relationship-building with home buyers, detailed member insights, better targeting, higher conversions and substantial savings on mortgage brokers’ referral fees.”
According to CUSG, other benefits include:
- Digital brand engagement growth with high-quality audiences and increase in organic homebuyer traffic
- Membership increase through cross selling
- Machine learning powered customer intent-based marketing
- Artificial intelligence (AI) powered sales activities automation
- Loan officer personal real estate platforms
- Homeownership engagement platforms for next move identification
- CRM integrated actionable insights
- Mobile first technology
"It has long been CUSG’s mission to provide credit unions with solutions that enable them to better serve their members, especially at pivotal life decisions such as purchasing a home,” said Dave Adams, president/CEO of CU Solutions Group, in a statement. “In today’s changing market, credit unions are always looking for new and valuable resources to help their members. Our agreement with NestReady will connect credit unions with a partner that not only provides the online home search capability that members have come to expect, but also resources that simplifies the home buying process.”
CUSG said it will leverage its existing product suite and client base to coordinate marketing and sales of NestReady solutions.
“Using AI and machine learning to create transparent environments that allow loan originators at credit unions and real estate professionals to collaborate will create a stellar homebuying experience for members,” said Mauro Repacci, co-founder and CEO of NestReady, in a statement. “Our platform eliminates pain points in the homebuying process and gives loan originators the chance to deepen their relationship with members.”