BOSTON –Saylent, a leading provider of data analytics and targeted marketing automation software for financial institutions, has announced a new partnership with CUProdigy, a cloud-based technology CUSO.
Together, Saylent and CUProdigy said they “combine for a seamless integration allowing credit unions to leverage their core data to gain insights and personalize the member experience across channels, thereby better serving their members with timely, relevant offers.”
“Our partnership with CUProdigy is further proof of our commitment to supply our industry with state-of-the-art technology and innovations that set us apart,” said Tyson Nargassans, President and CEO of Saylent. “We’re focused on helping credit unions get the most out of the data they already have, and this combination will do just that.”
The organizations said Saylent’s platform is designed to integrate core banking, payment and third-party data, providing credit unions with individualized member profiles to help them better meet each member’s needs. “Based on the resulting data analysis, the platform recommends relevant and personalized actions and offers to reach members through the right channels at the right time,” the company said.
Unmatched Functionality
Utah-based CUProdigy said it delivers a modern, cloud-based core processing solution that is unmatched in its functionality, openness, and pricing. As a core platform, those solutions offer all of the functionality needed to run a credit union, the company said, adding the “simple pricing model and open ecosystem philosophy are designed to welcome third-party integrations, providing credit unions with a flexible and cost-efficient platform.”
“Saylent’s approach to technology is perfectly aligned with our goals for an open architecture model,” said CUProdigy Chief Product Officer Amber Harsin. “The tight integration to our core gives credit unions the freedom to choose how they access and use their data to grow their business."
The companies said the new collaboration merges Saylent’s robust data insights with CUProdigy’s core processing cloud services to offer credit unions more convenience, ease of use, and full system support.
“By leveraging these open solutions, credit unions can reap the benefits of highly relevant communications with their members while consistently maximizing returns,” the organizations said.