WASHINGTON—Following a busy student lending season, CU Student Choice rewarded three of its credit union partners with food truck meals for their employees.
The recipients were Together Credit Union in St. Louis, COPFCU in Cincinnati, and The Summit Federal Credit Union in Rochester, N.Y.
According to Student Choice, earlier this year it asked its partner credit unions to share examples of their student loan marketing efforts. Of the nearly 100 credit unions that submitted materials, three credit unions were randomly chosen to receive an on-site meal from a local food truck of their choosing, funded by Student Choice, the company said.
“Our credit union partners work hard every day to deliver personalized service and responsible student lending solutions to help members pay for college,” said Chief Marketing Officer Mike Weber. “While we provide resources and hands-on marketing support, our partner credit unions deserve kudos for their tremendous efforts in deploying effective marketing tactics. The food truck promotion was a unique way to encourage and highlight their efforts, thank and treat credit union staff, and support local small businesses in the process.”
Multimedia Marketing Campaign
Student Choice said that Together Credit Union submitted marketing examples from a multimedia campaign that included flyers, social media posts, lobby screen signage, and more.
“We greatly appreciate Student Choice’s resources and materials that make it easier to share our student lending solutions — and we are very appreciative to be selected as food truck winners,” said Megan Purgahn, marketing specialist for Together Credit Union.
The Summit FCU and COPFCU were selected after sharing examples of their in-branch and digital marketing efforts, according to Student Choice.
More Than $4 Billion in Loans
Student Choice said it enables credit unions of all sizes to make private education loans that are held on their own balance sheet.
Since launching in 2008, the CUSO reported it has helped nearly 300 partner credit unions originate $4 billion in private education loans to more than 120,000 families in the process.
For info: www.studentchoice.org.
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