ST. PETERSBURG, Fla.—CU Recovery, a unit of PSCU that offers full-service collection solutions, has changed its name to TriVerity.
The company said the new name embodies the mission and core values of the organization, and that it follows a comprehensive rebranding process. According to the companies, TriVerity was selected as the new name by representatives of both organizations.
“Tri” speaks to third-party collections, while “Verity” refers to a true principle or belief of fundamental importance, TriVerity said.
In announcing the name/brand change, PSCU said TriVerity is dedicated to maximizing recoveries on charged-off loans for financial institutions.
“For more than 30 years, the company has worked with financial institution accountholders to resolve their debts, while keeping a close pulse on economic indicators, business and credit cycles, and changes in the regulatory environment,” PSCU said.
Earlier this year, the company announced a record-breaking month in recoveries for its more than 850 financial institution clients by collecting over $3 million in charged-off debt in March.
“While the brand identity may have changed, our mission, core values and commitment to our clients remains the same. As we continue to navigate an unpredictable economic landscape, we want financial institutions and their accountholders to know they can put their trust in us now and in the future,” said Jack Lynch, chief risk officer at PSCU and president at TriVerity. “The transformation truly reflects what the brand represents: Trust. Transparency. Together.”
For info: visit TriVerity.com.