GRAND RAPIDS, Mich.–CU*Answers, the 100% credit union-owned, data processing CUSO, hosted a grand opening for a new membership drive with Western Districts Members Credit Union. Employees of CU*Answers now have the opportunity to apply for an account through the newly-launched Membership Opening Process (MOP), which takes individuals from the application process to identity verification, account approval and funding, all the way to online banking set up. CU*Answers staff are eligible to receive a bonus deposit of $50 simply by opening a new membership with WDMCU.
“This initiative with Western Districts Members is about walking in the members’ shoes,” said CU*Answers CEO Randy Karnes. “We work closely with our credit union partners to design the products and services that appeal to both them and their members. To improve our products even further, we need to use them ourselves and truly see the fruits of our labor through the lens of a user, instead of just a designer.”
Additional MOP resources and frequently asked questions were placed on the CU*Answers Portal, as well as a link to the Membership Opening Process on WDMCU’s website. CU*Answers hopes this promotion will spur additional WDMCU memberships among their employees, and that it will also increase visibility for MOP for additional credit unions who may be interested in utilizing the service.
Separately, CU*Answers recently announced its third Share & Win contest for the free It’s Me 247 Bill Pay contest. The two eligible credit unions that best demonstrate their creativity in promoting the bill pay contest to increase members’ participation numbers and help gain awareness of products and services will be guaranteed a prize worth $500 to give away to one of their members.
Enrollment is free to all cuasterisk.com network credit unions and includes a complete digital marketing package for use in promoting to contest to members. Janelle Krupa, Marketing and Creative Services Administrator at CU*Answers stated: “The Share & Win contest holds several benefits; not only will it encourage credit unions to think creatively and allow them to share their ideas with their peers, but it also increase usage of their products and services. We have more credit unions participating than ever in our free collaborative contests!”
CU*Answers plans to run a Share & Win contest each quarter and encourages credit unions to participate in the remaining contests for 2017. For enrollment information, visit CU*Answers’ marketing website.