GRAND RAPIDS, Mich.–CU*Answers has announced the winner of its 2017 Mobile Banking contest. CU*Answers contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers client credit unions and offers a full electronic marketing package available for download. The contest prize is supplied by CU*Answers, however, credit unions have the opportunity to purchase an exclusive prize to ensure their credit union has a winning member.
The most recent winner is a member of Thornapple Credit Union in Hastings, Mich. The member will receive a new Apple Watch, and was selected by a random drawing of entries from 90 participating credit unions.
The collaborative contest resulted in an overall 7.88% increase in the number of members logging in to It’s Me 247 Mobile Web Banking during the contest period of January and February compared to the two months prior to the contest, according to CU*Answers.
The two winning credit unions of CU*Answers’ Share & Win contest had members selected as well. A member from Service 1 Federal Credit Union and Bay Area Credit Union will also receive a new Apple Watch.