TAMPA, Fla.—CSCU has announced the theme and featured presenters for its 2017 Annual Conference.
This year’s conference will focus on the future of payments and will provide the insights and direction that credit unions need to be ready for the many technological advancements coming soon that will impact their institutions and their relationships with members, the company stated.
“CSCU has held an annual meeting for over 25 years and for the first 20 of those the payments industry did not change that much,” said CSCU President Bob Hackney. “During the past five years the industry has been inundated by countless new technological innovations changing the way members pay for their products and services and connect with their financial institution. The payments landscape is rapidly evolving and can be interesting to look at, but it also has created a lot of confusion, so we designed our 2017 conference to address how the changes today and in the future will impact credit unions.”
According to Antonio Hill, CSCU vice president of marketing, the conference will host well-known speakers with presentations and breakout sessions tailored to the future of payments.
“By the time the conference has ended, conference attendees will have a clear understanding about what payments innovations and marketing opportunities are on the horizon and what they need to be doing today to prepare,” Hill explained. “The content is so crucial and timely that we expect a full house this year. No credit union leader should miss the opportunity to attend, participate and learn.”
Featured as a 2017 keynote speaker is Jason Dorsey, a generational marketing expert. Dorsey presented at CSCU’s 2016 conference and provided an in-depth discussion on Millennials and their view of financial services.
“For 2017 he returns by popular demand armed with new research on Generation Z. Very soon,” Dorsey noted, adding that Gen Z increasingly is becoming members and employees of credit unions and his insights will help credit unions prepare to build better relationships with them.
In addition to Dorsey, Google’s Loren Hudziak will provide a look at how technology will impact the future of payments while demystifying much of what people think we know about Google, CSCU explained. Hudziak is a solutions architect with 20 years of IT industry experience.
According to Hudziak, as the fastest, most powerful, highest-quality computing infrastructure on the planet, Google is “building a platform for life.”
“He will help answer how credit unions can capitalize on this powerful tool,” CSCU said.