TAMPA, Fla.—Card Services for Credit Unions (CSCU) has introduced Portfolio Growth Solutions (PGS), a turnkey marketing program that utilizes products, services and campaigns to increase card program penetration, activation and usage.
PGS is the first phase of a multi-tiered, cost-effective solution called Optimize by CSCU.
“Portfolio Growth Solutions provides your credit union the opportunity to take advantage of a 12-month turnkey marketing calendar that is planned, developed, coordinated, and implemented by CSCU on your credit unions' behalf,” said Bill Lehman, senior vice president of portfolio consulting services at CSCU. “PGS utilizes proven products, services, and campaigns that increase penetration, activation, and usage as well as stimulate portfolio profitability.”
Core products and promotions in PGS include:
- Acquisition and activation programs
- Letter and statement checks
- Balance transfer promotions
- Employee branch campaign
- Usage sweepstakes
CSCU will host a webcast explaining Optimize Portfolio Growth Solutions on Sept. 2 at 2 p.m. ET. To register, visit www.cscu.net/webcast. For more information on Optimize by CSCU, visit www.CSCU.net/Optimize or e-mail optimize@cscu.net.