RANCHO CUCAMONGA, Calif. – CO-OP Financial Services is offering are reminder that CU employees and members can raise money for Children’s Miracle Network by taking a self with a CO-OP ATM.
The CO-OP ATM Network of Miracles allows employees or members to post photos of themselves next to a CO-OP ATM on social media using the hashtag #ATMs4CMN, and for every photo posted by August 31, CO-OP is donating $10 to Credit Unions for Kids, up to a total donation of $10,000.
First announced at the THINK 19 conference in May, this promotion is aimed at continuing the momentum of the #ShadesUpForKids promotion, which raised $10,000 each for the National Credit Union Foundation and CMN Hospitals in advance of the conference, according to CO-OP>
“The contribution from even a single posted photo does a world of good; it can enhance the impact credit unions have on over 10 million children treated at CMN Hospitals every year,” said Samantha Paxson, chief experience officer for CO-OP. “But the benefits of raising awareness about the credit union movement’s vast surcharge-free ATM Network – and its multimillion-dollar cooperative support for CMN Hospitals – are equally impactful.”
CO-OP said 77% of American consumers say they feel a stronger emotional connection to purpose-driven brands, according to the 2018 Purpose Study by Cone Communications.
For more info: www.co-opfs.org/co-op-purpose/CO-OP-atm-network-of-miracles.