RANCHO CUCAMONGA, Calif. – CO-OP Financial Services said it has added two new “world-class thought leaders” to its line-up of keynote speakers for its upcoming THINK 22 conference.
The speakers, CO-OP said, will unveil new, insightful research outlining growth opportunities for credit unions, all designed to help attendees “Rethink Everything.”
The two new speakers are David Logan, author of “Tribal Leadership,” and Swan Sit, who led digital transformation at Nike, Revlon and Estee Lauder, who will speak on “Proprietary Research Will Reveal Growth Opportunities for Credit Unions.”
According to CO-OP, the content for the THINK 22 conference is being informed by proprietary research it has commissioned and is working on in collaboration with EY and Filene Research Institute. Both member and credit union perspectives will be shared with attendees throughout the conferences, the company said.
Navigating the Shift
“We are very proud to welcome David Logan and Swan Sit to our THINK 22 stage,” said Samantha Paxson, chief experience officer for CO-OP. “David is an expert and best-selling author on how businesses can navigate a shifting cultural landscape, while Swan is a renowned executive who drove the digitalization of marketing to grow brands like Nike, Revlon and Estée Lauder.
“As credit unions emerge from a period of extraordinary change, the movement has an unparalleled opportunity to rethink everything from reimagining our growth model and economic index to the digitalization of our credit union service model,” Paxson continued. “David and Swan are ideal additions as we pursue this theme at our first live THINK event in two years.”
Additional Content
In addition to the keynote addresses in the general sessions, THINK 22 will feature breakout sessions, including CPE credit eligible “Master Classes,” and a variety of panel discussions and presentations that attendees can choose from each day, CO-OP said.
Led by experts from CO-OP as well as the nation’s most progressive credit unions and throughout the movement, topics on the Tuesday, Wednesday and Thursday of the conference will fall under three tracks, according to the company.
- Data Activation: This series will explore how to apply data for deeper understanding of member behaviors in order to better personalize relationships.
- Payments Strategy: A theme running through this series is that “payments” are really shorthand for the strategic vision that’s required to move members from passive to active relationships, enabling credit unions to “be their choice in every moment.”
- Converging Technology: This track involves the nuts and bolts of how to activate the member-centric model on an operational level in a digital ecosystem. At the same time, it’s about bringing the whole vision of the “new member-centric credit union” into reality. The series is designed to help attendees go from thinking to doing – the fun part!
CO-OP said that in particular, the Tuesday Data Activation track will include a Master Class on “Brain Shift: Why Behavioral Economics is the Future of Credit Unions,” led by Melina Palmer, author and consultant on behavioral economics to businesses of all sizes worldwide. All Master Classes during THINK 22 enable attendees to receive Continuing Professional Education (CPE) credits.
About the Meeting
“THINK 22, taking place May 2-6 , at the Sheraton Grand Hotel in Chicago.
For info: https://co-opthink.org.