PURCHASE, N.Y. and SALT LAKE CITY--MasterCard has announced a partnership with Children’s Miracle Network Hospitals to deliver an enhanced online donation platform for credit unions. Through the donation platform, MasterCard said it is making it even easier for credit unions to drive fundraising initiatives amongst their members in an ongoing manner.
According to MasterCard, the enhanced online donation mechanism is part of an “Integrated Giving” platform that will allow credit unions to integrate donation mechanisms onto their credit and debit offerings. Through this partnership, MasterCard said it continues to demonstrate its support of the local communities where member credit unions operate. “Credit unions are a centerpiece of local communities and we wanted to build a platform that made it even easier for them to support a cause that was meaningful to them, as well as their members,” said John Ainsworth, group executive, Independent Banks & Credit Unions, MasterCard. “Members highly regard their relationship with their credit union due to the high level of community engagement their institution demonstrates. Programs such as this only strengthen the bond between the credit union, its members and the community.” “It’s a great pleasure to see an organization like MasterCard continue to further their commitment to the credit union segment by providing the tools, resources and platforms that will help them thrive” said Stan Hollen, president and CEO, CO‐OP Financial Services and a member of the Board of Governors.
Through the platform, credit unions will be able to offer donations through their online banking sites so members can donate to Children’s Miracle Network Hospitals without having to leave their site. All donations will be tracked and credited to both the credit union and the consumer, offering new opportunities for consumers and credit unions to work together and have a meaningful, measurable impact within their local community.
MasterCard said credit unions can also grow member loyalty throughout the year through additional marketing programs, such as offering to match or multiply member donations to Children’s Miracle Network.