AUSTIN, Texas——Buzz Points, Inc., an incentive-based customer engagement and revenue-generating platform, said it has entered into a partnership with OnApproach, a provider of data/analytics solutions for credit unions.
“Both Buzz Points and OnApproach recognize the need for more competitive solutions in the credit union industry,” said Buzz Points CEO Dwayne Spradlin in a statement. “We both have a proven track record in the credit union space, with more than 13 years of combined experience. This partnership lends itself to tremendous value for CFIs looking to compete against the big bank competition.”
Buzz Points said its commitment to increasing revenue for credit unions through an incentive-based marketing platform aligns with OnApproach’s abilities to harness valuable data for credit unions to help improve profitability.
“Combining Buzz Point’s unsurpassed rewards and engagement platform with our next generation big data technology can help accelerate the digital transformation journey for credit unions in the industry,” said Paul Ablack, OnApproach CEO. “The partnership will provide new solutions to increasing the bottom line and improving member satisfaction.”
In addition to generating revenue, OnApproach said its method to providing credit unions access to data insight they never had before and Buzz Points’ incentivized local rewards program will help credit unions better serve their members.
As a part of the agreement, Buzz Points will be an inaugural partner in OnApproach’s soon to launch CU App Store.