CEDARVILLE, N.J.–Bridgeton Onized FCU has selected Your Market Co. to assist with its growth strategy.
The credit union’s CEO, Tmara Ciccioli, said the move was made because as a small CU she was simply wearing too many hats.
“As soon as you talk to Bo, it’s all over,” Ciccioli said of Your Marketing Co. CEO Bo McDonald, referencing his personality and insight. She added that there’s a “consistency in culture” across the organization she felt during the on boarding process. “I’m excited.”
While she’d participated in many strategic planning sessions, Ciccioli had never done one specifically for marketing until Your Marketing Co., the company said. “He asked a lot of good questions of our senior team,” Ciccioli said. “Very in-depth questions that made us think. It made us uncomfortable in a good way.”
“At Your Marketing Company, we believe in getting to the root of the issues that are keeping our client credit unions from their true potential,” McDonald said. “We’re thrilled to be working with Bridgeton Onized Credit Union’s marketing to better reach and serve their members, the American consumers.”
Ciccioli said the credit union is located in a very underserved and economically depressed area. “People here don’t get financial training from home,” she explained. “We feel we’ll be able to better educate our members with the help of Your Marketing Co. Bo and his team have a breadth of experience and intelligence to help us move forward and accomplish our goals to deliver what our members need and want.”