DAYTON, Ohio--After spending years reenergizing the brands of many community banks and credit unions, MarketMatch reported it has turned its branding expertise on itself and refreshed its own brand image and story.
“As the nation’s only integrated financial marketing solutions company for credit unions and community banks, we spend all of our time and energy on our clients,” says Bruce Clapp, MarketMatch president. “It’s like the story of the accountant who doesn’t take the time to do his own taxes.”
With 13 years of brand equity in the name and logo, the company said it did not see a need for drastic change. Rather, it updated the brand’s fonts and logo colors to reflect the firm’s more energized, fun personality and its modern approach to marketing.
“In concert with our updated look, we updated our messaging to Marketing without limits,” explains Clapp. “Not only does it speak to the freedom of our internal, virtual structure, but also to the open and boundless level of creativity and strategic thinking we bring to the table.”