TOWSON, Md.—Baltimore County Employees FCU plans to change its name to Peake Federal Credit Union.
The switch will happen in March 2025, the CU announced.
The name change will allow the credit union to be more “inclusive and welcoming” to the communities it has grown to serve, the $500-million CU said.
“The new name and brand represent its steadfast commitment to supporting the financial well-being of its members, communities and employees,” the organization sated in a release.
“Although we will have a new name and look, our core values and unwavering commitment to our members and our communities will remain the same,” said David P. Hagar, BCEFCU president. “Before making this change, we conducted research and found that a new name and identity could broaden our reach and deepen our connection with our members, allowing us to grow together.”
The only change to the credit union will be the new name and tagline “Banking. Elevated,” the organization explained.
“We are excited about this next chapter for our credit union,” said BCEFCU Board Chair Michael Mayhew. “We promise to continue to serve our members with the passion and integrity that has and will always define us.”