VERNON HILLS, Mich.–BCU and its CUSO, BCU Wealth Advisors, a fee-based investment advisor, has reached an agreement with CUNA Mutual Group and LPL Financial to provide members with access to personalized wealth management guidance.
CUNA Mutual Group said it works directly with credit unions to support financial professionals and that its alliance with LPL provides leading technology and an integrated digital platform that “streamlines the end-to-end experience for members and financial professionals.”
“We are committed to ensuring credit union professionals have the right tools and support to help members reach their financial goals,” said Rob Comfort, vice president of CUNA Mutual Group. “Our organization believes a brighter financial future should be available to everyone. With the combination of our unmatched credit union expertise, advanced data and member insights, and LPL's Institution Services platform and digital tools, financial professionals serving BCU members will have powerful resources to help even more consumers make confident financial decisions."
Added BCU CEO Mike Valentine, “The new partnership with LPL Financial and CUNA Mutual Group enhances BCU’s purpose of empowering people to discover financial freedom. I’m particularly enthusiastic about how the new platform improves member experience and enables stronger relationships with advisors – as our members are at the heart of everything we do.”
Additional Support Expressed
Several others also offered their support:
- “We are confident this relationship will streamline both member and advisor efforts,” said Dave Blum, executive vice president of BCU and chair of the board of managers of BCU Wealth Advisors. “Additionally, the advanced security and enhanced features will serve our members well as we continue to grow and strengthen the program.”
- “We look forward to welcoming BCU to the LPL Institutional Services platform and supporting the organization and its advisors,” said Rich Steinmeier, LPL Financial managing director and divisional president, Business Development. “One of the reasons CUNA Mutual Group teamed up with LPL was to continue growing. We are excited to see CUNA Mutual Group do exactly that in our partnership with BCU.”
The $5.7-billion BCU has approximately 350,000 members.
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