NEW BRUNSWICK, N.J.–B-M S FCU has the Originate solution from Fiserv, which offers online account opening and loan origination capabilities the credit union said will help it to improve member services and expand field of membership.
“With Originate from Fiserv, consumers can open accounts online, anytime and anywhere, gaining access to new accounts and services while you strengthen and grow relationships,” the company said.
It added that although about two-thirds of consumers who start to apply electronically for accounts typically don't finish, “the ease of use with Originate keeps them going,” enabling credit unions to bring in more accounts and loans.
“After the pandemic hit, we realized our need for additional online services,” said Jennifer Bruett, president and CEO of the $111-million B-M S FCU. “We wanted to find a product that could make the enrollment process easy for potential members while also increasing efficiencies for our staff. Originate by Fiserv integrates directly with our core which will make becoming a member at our credit union simplistic for both staff and member.”
Additional Benefits
B-M S FCU said it also chose Originate by Fiserv to increase the number of accounts by giving members the ease they expect in online and mobile interactions, saying the “reduced complexity enables members to finish the account and loan opening process without frustration.”
“Designed especially for mobile users, Originate leverages existing data and technology to make it fast and easy to open an account on a mobile phone or tablet. Members can start or finish an application through any channel without re-entering data after authentication,” the company stated. “Once members are comfortable online, they use Originate to open checking and savings accounts and certificates of deposit. They can even open multiple types of accounts at the same time. The automated application process in Originate frees staff to spend time meeting members’ needs. Integration with other Fiserv account processing solutions and online banking systems provides a streamlined user experience and consistency across channels.”