LITTLE ROCK, Ark.–Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, said Montgomery, Ala.-based ASE Credit Union is reporting increased loans and deposits after completing the first wave of the company’s ProfitGenerator Cross-sell Program.
Infusion said its cross-sell campaigns inform existing members about additional financial services their credit union has to offer. The first wave of the cross-selling program for ASE Credit Union included two campaigns to promote checking accounts and two to promote loans. The campaigns produced 890 responses (new checking accounts and loans) with balances of $7.6 million. Campaign responders also opened 349 other deposits and loans during the campaign they responded to. In addition to buying a loan, loan campaign responders also increased deposits with ASE by a net of $1 million during campaigns.
Infusion says its ProfitGenerator process turns core data into targeted campaigns that project final results and ROI for financial institutions. Infusion’s analysis of core data and proprietary targeting methodology are able to efficiently target existing financial institution clients to successfully expand customer relationships.