SEATTLE— Strum Platform is reporting it has signed three more credit unions.
The company said it signed $630-million Watertown, N.Y.-based Northern FCU; $580-million Baltimore-based Security Plus CU, and the $430-million, Greenville, S.C.-based Greenville Federal Credit Union to its Azure cloud-based analytics Customer Data Platform (CDP).
The three credit unions will have automated daily integrations with core banking platforms Jack Henry Symitar and Fiserv DNA, according to Strum Platform.
“Strum Platform is the latest generation of financial cloud marketing technology that empowers leaders to drive growth strategies by identifying their ideal segments, deepening engagement and cross-selling, and enriching personalized user brand experiences,” the company said.
It added that the platform simplifies and improves personalization, profitability and sales tracking by leveraging first party data, enhanced lifestyle data and AI insights, integrated with cross-channel marketing automation.
Life Stage Segmentation
“We’re providing our clients deep life stage segmentation insights and business intelligence dashboards to reveal insights into their members lives and needs,” said Strum Platform CEO Mark Weber. “With fully integrated marketing automation tools, our clients can proactively and simply personalize solutions and journeys across channels that fuel rapid engagement to drive new deposits, loans and more profitable relationship growth.
“Some of our clients have used our hyper-personalization and segment targeting to increase their email response rates to over 50%, and are increasing HELOC loan revenues by seven times,” Weber continued. “One-to-one personalized journeys are badly needed in this digital-first competitive marketplace. Consumers now expect smarter guidance and simpler, more personalized experiences in the channel they prefer, that help them achieve greater financial wellbeing.”
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