SEATTLE—Strum Platform said two credit unions have selected its Azure cloud-based marketing analytics technology platform.
Choosing the solution were the $1-billion, Chicago-based Great Lakes FCU and the $750-million, Saginaw, Mich.-based Team One FCU.
“We don’t want to just sell products to our members, but empower them with education and timely services that help them live their best life, wherever they are in their journey,” said Great Lakes FCU CMO Allison Vitelli. “We chose Strum Platform because it gives us powerful analytics insights and automation to learn more about our members, then offer them exactly what they need, right when they need it. We see the business results of our marketing daily, to ensure we’re focusing on the right things, not wasting time or resources.”
According to the company, the Strum Platform is the latest generation of cloud marketing technology solutions designed to help financial leaders solve the complex “Last Mile” to identify ideal segments, deepen engagement, lending and simplify user experiences.
‘Fast, Agile Decisions’
The company further stated that “advancing brand experiences and smart relationship building requires collaboration among teams using clean data linked with simple, visualized PowerBI dashboards and AI insights into consumers lives, behaviors and journeys.”
By measuring daily product sales, conversions and marketing ROI, Strum Platform helps leaders make fast, agile decisions to improve performance, the company added.
“Using rich first-party data, enriched big data, open API’s, PowerBI and AI insights, fully integrated with omni-channel marketing automation, the platform simplifies and improves personalization, profitability and performance,” the company said.
‘Excited to Partner’
"Team One is excited to partner with Strum as a solution for our advanced data analytics and marketing automation needs,” said Team One FCU VP-Marketing Jenny Jimenez. “We chose to partner with Strum because of their performance capabilities, high service standards and reputation in the industry. The implementation of Strum and Prisma Campaigns will allow us to meet changing consumer needs and remain competitive in the financial services industry."
Added Strum Platform CEO Mark Weber, “We’re providing our clients deep insights into their customers lives, algorithms and automation to optimize relationship growth across channels.”
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