CHICAGO–The $1.2-billion Altra Federal Credit Union in Onalaska, Wis. and the $705-million Listerhill Credit Union in Sheffield, Alabama are two of the latest credit unions to select Member Loyalty Group’s Member Experience program based on Net Promoter methodology.
Beyond accurately measuring a credit union's Net Promoter Score, the CUSO said its member experience program allows credit unions to take action on member feedback so that they can consistently create exceptional member experiences and drive long-term growth.
Member Loyalty Group reported it has grown from serving its six founding credit unions in 2008 to serving nearly 100 credit unions, many of which are over $1 billion in assets. As more credit unions focus on the member experience, the CUSO plans to continue expanding its resources to meet industry needs.
“Our CUSO was founded to help credit unions develop organization-wide programs to capture, analyze and act on member feedback," said Michelle Bloedorn, CEO of Member Loyalty Group. "We serve as partners with each of our participating credit unions and I look forward to helping our newest credit unions achieve their growth, service and financial goals."