CHICAGO–Two CUs have selected Member Loyalty Group’s Member Experience program based on Net Promoter methodology: the $1.3-billion Dupaco Community CU in Dubuque, Iowa, and the $1.1-billion Utah Community CU in Provo, Utah.
Beyond accurately measuring a credit union's Net Promoter Score, the CUSO's member experience program allows credit unions to take action on member feedback so that they can consistently create exceptional member experiences and drive long-term growth, the company said.
Member Loyalty Group said it has grown from serving its six founding credit unions in 2008 to serving nearly 100 credit unions, many of which are over $1 billion in assets. As more credit unions focus on the member experience, the CUSO plans to continue expanding its resources to meet industry needs.
“Our CUSO was founded to help credit unions develop organization-wide programs to capture, analyze and act on member feedback," said Michelle Bloedorn, CEO of Member Loyalty Group. "We serve as partners with each of our participating credit unions and I look forward to helping our newest credit unions achieve their growth, service and financial goals."
These institutions join the growing list of credit unions now utilizing Member Loyalty Group’s solution, which uses world-class tools to provide timely member feedback directly to the staff members who can take action. All participants are provided with detailed, quarterly benchmark reports to help measure their performance vs. their peers, the company said.